Surf Is Dead

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The Sunday Session for the Monday Generation

SURF IS DEAD is a Los Angeles-based label that was created on the broken back of the dying surf culture; it is a new interpretation of the old classics: sex, drugs and surf. The brand reinterprets old surf motifs in a modern way while letting the corporate surf culture sink by weight of their own greed. Newcomer label Surf Is Dead previews its debut collection of vibrant graphic tees. Executed in pastel hues and with enzyme-washed fabrics for a super-soft, worn-in feel, the brand’s tees feature a variety of tongue-in-cheek graphics. From the looks of it, the brand’s first drop has flown off the shelves already, so keep your eye out for further goods. The drop is currently retailing at Need Supply, American Rag, Feature and select retailers worldwide

Let the corporate surf culture drown by weight of their own greed



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